During her Spring 2023 Semester at UW Madison, Eva had the opportunity to work with seven of her classmates to cultivate a social media strategy pitch for their client, the Certificate in Sports Communication at UW-Madison. Working through an integrated agency model, they conducted research on the brand, competition and category, identifying key insights to formulate a social media strategy (including content strategy and SEO). Eva created mock up’s for the client and pitched the Instagram SM strategy to the team’s client, as it was one of the main social media platform’s that she and her team identified and recommended.
Disclaimer: This is a fictional campaign created for a course at UW-Madison
During her Fall 2022 Semester at Wisconsin — the first of her last as she is a senior — Eva had the opportunity to work with six of her classmates to cultivate a mock campaign for the Hilton Honors American Express Aspire credit card. They worked together through a heavily integrated agency model, thus she was able to dip her toes into to several positions. Much of her work, however, can be seen in the Creative contents of their campaign book, within the company logo as well as the structure of the campaign book itself. As one of two Creative Directors, she took over much of the creative and visual components along with much of the video commercial storyboards, while her counterpart did much of the copy. Below are some examples of the campaign mock-ups that Eva personally created.
